Eisar Lipkovitz, a veteran Google executive who most recently led the video and display advertising team there, is leaving the company to head up engineering efforts at Lyft .

As executive vice president of engineering, Lipkovitz will be leading Lyft’s engineering team, which now eclipses 1,000 people.

Lipkovitz’s hiring comes on the heels of massive growth at Lyft, specifically its engineering team. The ride-hailing company’s engineering team doubled in size in the last year. It also follows the hiring of another Google engineering veteran Manish Gupta, who joined Lyft in August as vice president of engineering to build out the ride-hailing company’s business platforms, including enterprise, partnerships and healthcare.

Gupta will report to Lipkovitz.

“It’s clear that Lyft is tackling one of the most interesting and world-changing engineering challenges of our lifetime, and the team has done an exceptional job innovating through dispatch, matching, pricing and mapping to create the overall experience,” Lipkovitz said. “The work Lyft is doing intersects with my passion of operating extremely complex systems efficiently while developing strong leaders in tech, and I couldn’t be more excited to join the team.”

Lipkovitz will report directly to Logan Green, Lyft’s co-founder and CEO. Luc Vincent, who is vice president of Lyft’s autonomous vehicle technology program, operates separately.

During Lipkovitz’s 15 years at Google, he led the team that built Google display, video and apps advertising products. He previously worked on the infrastructure behind Google Search. He also worked at Akamai.

Lyft has aggressively ramped up its staff and coverage in the U.S. over the past two years. And it’s paid off. The company’s ride-hailing app has more than 96 percent coverage in the U.S. and 35 percent market share.

It has also expanded Lyft Business, the company’s enterprise unit, through partnerships with organizations and companies like Starbucks, LAX,  Allstate, Hewlett Packard Enterprise, JetBlue, Delta and Blue Cross Blue Shield, as well as rolled out various other products such as a monthly subscription plan called Lyft’s All-Access.

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